Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres (PUB-310)

PUB-310 · 2011 · International Journal of Marketing Studies¹

DOI

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Authors

• Sandra Virtue (author)¹

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• No facility links in registry.

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Sources

1. Gate C wave 5 2026-08-21; source=zero_pub_enriched; OpenAlex W2007192081. Archived source retained by Resource Map maintainers. View current source