Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres (PUB-310)

Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres (2011) is listed in the DePaul Resource Map with a link to the published version (International Journal of Marketing Studies).

PUB-310 · 2011 · International Journal of Marketing Studies¹

DOI

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1. Gate C wave 5 2026-08-21; source=zero_pub_enriched; OpenAlex W2007192081. Archived source retained by Resource Map maintainers. View current source