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Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection (PUB-351)

Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection (PUB-351)

PUB-351 · 2021 · Journal of Marketing Education¹

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Authors

James Mourey (author)¹

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Sources

Gate C wave 5 2026-08-21; source=zero_pub_enriched; OpenAlex W3165968440. Archived source retained by Resource Map maintainers. View current source