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Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes (PUB-461)

Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes (2025) is listed in the DePaul Resource Map with a link to the published version (Journal of Advertising Research).

PUB-461 · 2025 · Journal of Advertising Research1

DOI

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Authors

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Sources

  1. zero-pub OpenAlex fill 2026-08-21. Archived source retained by Resource Map maintainers. View current source