Jennifer Tatara (PER-127)
Jennifer Tatara is a faculty member and director at DePaul University in Driehaus College of Business / Marketing. Documented areas of work include neuromarketing, consumer neuroscience, and consumer behavior.
Summary ✓
- Primary affiliation: Driehaus College of Business / Marketing
- Role types: faculty, director
- Last reviewed: 2026-07-09
Access (availability): 🟢 Green — open or routine · 🟡 Yellow — appointment or affiliation · 🔴 Red — restricted · ⚪/⚫ White/Black — not yet classified
Verification: ✓ confirmed · ~ likely · ? needs review · ✕ archived
Profile & contact
- Faculty profile: www.depaul.edu/faculty/jennifer-tatara
Description
Jennifer Tatara is a faculty member and director at DePaul University in Driehaus College of Business / Marketing. Documented areas of work include neuromarketing, consumer neuroscience, and consumer behavior.
Linked resources
- Business Education in Technology & Analytics (Director)
Linked grants
None documented.
Linked courses
None documented.
Linked publications
- The language of wine reviews (Author)
- Fueling or Suppressing Brand Activism Backlash: How Message Type Differentially Influences Perceived Hypocrisy and Consumer Attitudes (Author)
- Responding to illegitimate negative reviews: how defensive responses affect purchase intentions (Author)
- Good morning, sunshine: How time‐of‐day of complaint submittal can affect customer satisfaction with company response time (Author)
Linked outputs
None documented.
Verification
- Status: ✓ Listed in the map and on a DePaul page
- Last reviewed: 2026-07-09
- ORCID verification: unresolved (source: n/a)
Source URLs
Notes
Person listing on the Resource Map. Open linked places, grants, courses, and publications from this page.