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Business Education in Technology & Analytics (BETA) Hub (UNI-015)

Business Education in Technology & Analytics (BETA) Hub is documented in the DePaul Resource Map as center at DePaul University, Driehaus College of Business, BETA Hub, Loop (DePaul Center, Suite 7122, 1 E. Jackson Blvd.). The Business Education in Technology and Analytics (BETA) Hub is a cross-disciplinary initiative at the Driehaus College of Business that advances innovation in teaching, research, and community collaboration at the intersection of business and emerging technology. Access: 🟡 Yellow — Needs an appointment or affiliation.

Summary 🟡 ✓

  • College / school: Driehaus College of Business
  • Sub-unit: BETA Hub
  • Campus/Location: Loop (DePaul Center, Suite 7122, 1 E. Jackson Blvd.)
  • Last Verified: July 9, 2026

Access (availability): 🟢 Green — open or routine · 🟡 Yellow — appointment or affiliation · 🔴 Red — restricted · ⚪/⚫ White/Black — not yet classified

Verification: ✓ confirmed · ~ likely · ? needs review · ✕ archived

Description & capabilities

The Business Education in Technology and Analytics (BETA) Hub is a cross-disciplinary initiative at the Driehaus College of Business that advances innovation in teaching, research, and community collaboration at the intersection of business and emerging technology. Opened in January 2023, the hub houses four dedicated spaces: a Content Creation Studio (podcast and video production), a Business Insights Computer Lab (analytics and licensed business software), an Extended Reality Suite (VR/AR business experiences and prototyping), and a Neuro-Business Lab (eye-tracking and biometric consumer research). The hub supports faculty curriculum integration, a research participant pool, monthly faculty research presentations, and student-led consulting projects for Chicago companies and nonprofits. Co-located with the Kellstadt Career Management Center on the 7th floor of the DePaul Center.

Access status

Verification

  • Status: ✓ Confirmed
  • Rationale: Official Driehaus multi-page site documents mission, location, four sub-labs, and leadership; corroborated by DePaul Newsroom.
  • Last verified: 2026-07-09
  • Evidence:
  • Official BETA Hub site https://business.depaul.edu/the-driehaus-difference/beta-hub
  • Resources page https://business.depaul.edu/the-driehaus-difference/beta-hub/beta-hub-resources
  • Launch coverage https://www.depaul.edu/news/depaul-betahub-infuses-tech-into-business-education
  • Co-director coverage https://www.depaul.edu/news/luri-tatara-beta-hub-directors

Equipment

Find this resource from the Equipment catalog or site search by instrument or lab name.

Category Specific equipment
Biometrics and physiological measurement Eye-tracking systems (Neuro-Business Lab); Galvanic skin response (GSR) sensors
VR, AR, and XR VR headsets (Extended Reality Suite; models not published)
3D printers 3D printer (Extended Reality Suite; make/model not published)
Microphones Professional microphones (Content Creation Studio)
Cinema and broadcast cameras Professional cameras and lighting (Content Creation Studio)
Creative workstations Business Insights Computer Lab workstations; Licensed analytics and AI tools (ChatGPT Plus, Copilot, Adobe Creative Suite, Tableau)

Related equipment categories

Taxonomy bridges to related capability elsewhere on campus (search these terms or open the catalog anchors):

Equipment access (via linked resources)

Resource Notes
CSH-022 Nursing clinical assessment instruments and simulation — related biometrics / patient-assessment adjacency
CSH-023 OT sensory-motor / assessment spaces — related physiological and movement-measurement adjacency
COM-001 VARC XR checkout — related campus XR pool (already noted on UNI-015 page; capability overlap)
CDM-003 Jarvis Student Center dedicated VR space — related campus XR pool (capability bridge)
CDM-012 Virtual & Augmented Design Lab — related immersive design XR
CDM-027 LIHCA human-computer analytics — related HCI / interactive visualization adjacency
CDM-013 iD Lab UI/UX workstations — related user-experience research adjacency
CDM-011 VIDA/MedIX medical imaging HCI — related human-measurement and clinical-visualization adjacency
CSH-024 Neurophysiology Lab EEG / psychophysiology (BioSemi, EyeLink, GSR) — related biometrics inventory (capability bridge; distinct lab; not a documented collaboration)

Source: BETA Hub official pages (business.depaul.edu). Last verified: July 29, 2026.

Contacts (resource-level)

People & contacts

Named contacts when publicly documented.

Source URL

Official links are listed under Contacts above.

Documented Relationships

Founded by James Mourey with Professor Sue Fogel and the Driehaus Tomorrow Committee; AGIF award GRA-919 supports hub operations. Co-located with Kellstadt Career Management Center. Adjacent entrepreneurship and consulting pathways via Coleman Entrepreneurship Center. Business XR overlaps with communication VR at VARC Lab (different college and research frame). Related campus XR / HCI capability (not documented collaborations): CDM-003 Jarvis Student Center, CDM-012 Virtual & Augmented Design Lab, CDM-027 LIHCA, CDM-013 iD Lab, CDM-011 VIDA/MedIX. Clinical measurement adjacency: CSH-022, CSH-023. Interdisciplinary business–technology clinics such as Cybersecurity Clinic share Driehaus collaborators.

Documented connections

Generated from documented publication and people connections. Superscript numbers open Sources below. Multiple sources on one claim are grouped as 1,4. Grant links are listed on publication and grant pages.

Publications

People on linked publications

Sources

  1. Named in a published article. Archived source retained by Resource Map maintainers. View current source
  2. Named in a published article. Archived source retained by Resource Map maintainers. View current source
  3. Named in a published article. Archived source retained by Resource Map maintainers. View current source
  4. Named in a published article. Archived source retained by Resource Map maintainers. View current source
  5. Named in published work. Archived source retained by Resource Map maintainers. View current source
  6. Named in a published article. Archived source retained by Resource Map maintainers. View current source
  7. Named in a published article. Archived source retained by Resource Map maintainers. View current source

Notes

Promoted from AGIF grant GRA-919 on 2026-07-09 via institutional web discovery (institutional report). First Driehaus technology facility in the equipment catalog. Specific VR headset and 3D printer models are not published on the public site; EEG hardware is used in co-director research but not confirmed as permanently housed equipment at BETA. Campus EEG inventory documented at CSH-024 Neurophysiology Laboratory.