Business Education in Technology & Analytics (BETA) Hub (UNI-015)
Summary 🟡 ✓
- Owner Unit: Driehaus College of Business
- Sub-unit: BETA Hub
- Content Type: center
- Campus/Location: Loop (DePaul Center, Suite 7122, 1 E. Jackson Blvd.)
- Last Verified: July 9, 2026
Description & capabilities
The Business Education in Technology and Analytics (BETA) Hub is a cross-disciplinary initiative at the Driehaus College of Business that advances innovation in teaching, research, and community collaboration at the intersection of business and emerging technology. Opened in January 2023, the hub houses four dedicated spaces: a Content Creation Studio (podcast and video production), a Business Insights Computer Lab (analytics and licensed business software), an Extended Reality Suite (VR/AR business experiences and prototyping), and a Neuro-Business Lab (eye-tracking and biometric consumer research). The hub supports faculty curriculum integration, a research participant pool, monthly faculty research presentations, and student-led consulting projects for Chicago companies and nonprofits. Co-located with the Kellstadt Career Management Center on the 7th floor of the DePaul Center.
Access status
- Level: yellow (
Negotiated Access) - Rationale: BETA Hub is a staffed shared space for Driehaus students, faculty, and approved partners; access via contact form or graduate assistants during open-door hours.
- Access URL: business.depaul.edu/the-driehaus-difference/beta-hub
- Contact name: BETA Hub team
- Verification date: 2026-07-09
- Source URLs:
- business.depaul.edu/the-driehaus-difference/beta-hub
- business.depaul.edu/the-driehaus-difference/beta-hub/beta-hub-resources
Verification
- Status: confirmed (
âś“) - Confidence: 92/100
- Rationale: Official Driehaus multi-page site documents mission, location, four sub-labs, and leadership; corroborated by DePaul Newsroom.
- Last verified: 2026-07-09
- Evidence:
- Official BETA Hub site business.depaul.edu/the-driehaus-difference/beta-hub
- Resources page business.depaul.edu/the-driehaus-difference/beta-hub/beta-hub-resources
- Launch coverage www.depaul.edu/news/depaul-betahub-infuses-tech-into-business-education
- Co-director coverage www.depaul.edu/news/luri-tatara-beta-hub-directors
Equipment
Find this resource from the Equipment catalog or site search (e.g. “3D printers”, “laser cutter”, “NMR”).
| Category | Specific equipment |
|---|---|
| Biometrics and physiological measurement | Eye-tracking systems (Neuro-Business Lab); Galvanic skin response (GSR) sensors |
| VR, AR, and XR | VR headsets (Extended Reality Suite; models not published) |
| 3D printers | 3D printer (Extended Reality Suite; make/model not published) |
| Microphones | Professional microphones (Content Creation Studio) |
| Cinema and broadcast cameras | Professional cameras and lighting (Content Creation Studio) |
| Creative workstations | Business Insights Computer Lab workstations; Licensed analytics and AI tools (ChatGPT Plus, Copilot, Adobe Creative Suite, Tableau) |
Source: BETA Hub official pages (business.depaul.edu). Last verified: May 28, 2026.
Contacts (resource-level)
- Website: BETA Hub
- Email: BETA Hub contact form
People & contacts
Named contacts from the people registry when publicly documented.
- Ignacio Luri (Director) — Profile
- Jennifer Tatara (Director) — Profile
- James Mourey (Faculty lead) — jmourey@depaul.edu · Profile
Source URL
Official links are listed under Contacts above.
Documented Relationships
Founded by James Mourey with Professor Sue Fogel and the Driehaus Tomorrow Committee; AGIF award GRA-919 supports hub operations. Co-located with Kellstadt Career Management Center. Adjacent entrepreneurship and consulting pathways via Coleman Entrepreneurship Center. Business XR overlaps with communication VR at VARC Lab (different college and research frame). Interdisciplinary business–technology clinics such as Cybersecurity Clinic share Driehaus collaborators.
Linked Relationship IDs
- GRA-919 - The Business Education in Technology & Analytics (BETA) Hub
- UNI-016 - Kellstadt Career Management Center
- UNI-002 - Coleman Entrepreneurship Center (CEC)
- COM-001 - Virtual & Augmented Reality Communication (VARC) Lab
- CDM-023 - Cybersecurity Clinic
Notes
Promoted from AGIF grant GRA-919 on 2026-07-09 via institutional web discovery (packet 2026-07-09-beta-hub-institutional-web-discovery). First Driehaus technology facility in the equipment catalog. Specific VR headset and 3D printer models are not published on the public site; EEG hardware is used in co-director research but not confirmed as permanently housed equipment.